User Growth Strategy

Invite-Based Viral Growth System

• Users can register with an invite code to receive initial points or mystery box rewards.

• For each successfully invited active user (who completes viewing tasks), the inviter will receive additional points or token rewards.

• Special limited-time invitation campaigns (e.g., “7-Day Invite Challenge”, “Co-Creation Events”) may be launched to boost engagement.

Watch-to-Earn Incentive Model

• All users earn points by watching short dramas, with chances to unlock random mystery boxes.

• “Multiplier Reward” events will be activated during peak hours or partner content releases to encourage active participation.

• Daily sign-ins and viewing tasks will support long-term user retention.

Social Virality Mechanism

• Users can share short drama content on Web2 social platforms (e.g., TikTok, X, Instagram) to generate on-chain reputation points.

• Each valid share grants reputation points, which can be accumulated to unlock premium viewing rights or airdrop whitelists.

• Integrated with a DID system to facilitate seamless Web2-to-Web3 user migration.